Idea Cellular is set to roll out its 4G service in Kerala once the ecosystem is ready. The telecom major also launched the Idea movie store, a first of its kind initiative, offering 1,000 full length movies in different languages for subscribers. The movie store is a mobile platform for downloading movies. There are two offerings, the subscriber can either pay Rs 50 per movie and download or pay a subscription of Rs 100 a month for four movies.
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